The famous G. Fox building at 956 Main Street in Hartford.
Lindsay Studios, Inc., ca. 1940.
CHS 1949.11.0.

Old Lyme Phoebe Griffin Noyes Library and the Connecticut Historical Society (CHS) are teaming up to bring you “From Hula Hoops to High Fashion: G.Fox in the 1950’s,” this afternoon at 5 p.m.  Admission is free and all are welcome.

For most Connecticut residents, the word “Fox’s” holds powerful associations.  The name evokes images of a beautifully decorated, tall department store on Main Street in Hartford filled with every imaginable garment, home furnishing or domestic necessity you could dream.

Elizabeth Abbe, director of public outreach at CHS will be your guide down memory lane and will take you back, floor by floor, to the day’s when Fox’s was the largest privately-owned department store in the U.S.  Abbe will also give you some insight into Beatrice Auerbach, who became president of G. Fox Co. at a time when very few women held retail management positions.

It’s time to revisit G. Fox Co., where the customer was always right …  Abbe encourages people attending her talks to bring their memories and favorite purchases from the store — there will be some tables for display.

This program is part of the CHS adult outreach program.   To learn more about CHS and its program, visit www.chs.org.